On — Swiss Engineering for the Run of Life


Born in the Swiss Alps in 2010, On was founded with one goal:

to revolutionize the sensation of running.

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Featured products

Cloudtilt All White

Cloudtilt All White

Cloudtilt All White
Sale price  £92.00 Regular price  £123.00
Cloudtilt Yellow/White

Cloudtilt Yellow/White

Cloudtilt Yellow/White
Sale price  £92.00 Regular price  £123.00
Cloudtilt Black/Gray

Cloudtilt Black/Gray

Cloudtilt Black/Gray
Sale price  £92.00 Regular price  £123.00
Cloudtilt Pink/White

Cloudtilt Pink/White

Cloudtilt Pink/White
Sale price  £92.00 Regular price  £123.00


With its groundbreaking CloudTec® cushioning technology,

On delivers soft landings followed by explosive take-offs —

a feeling runners describe as “running on clouds.”


Every On product reflects Swiss precision engineering,

combining minimalist aesthetics with performance-driven innovation.

From elite athletes to everyday explorers,

On empowers movement with effortless comfort, technical mastery,

and sustainable craftsmanship.


Today, On is more than a running brand —

it’s a design philosophy that merges technology, motion, and lifestyle.

Every step embodies Swiss quality, engineered to move you forward.

★★★★★
I bought these for my daily walks and they’re honestly the most comfortable shoes I’ve owned. Super light and the cushioning feels amazing. Definitely a game-changer.
— Amanda S.
★★★★★
These shoes arrived quicker than expected and the quality is fantastic. I’m on my feet all day at work and my legs feel less tired now.
— Robert M.
★★★★★
Perfect fit and very breathable. Took them to the gym for a run and they performed way better than my old pair. Worth every penny.
— Jessica L.
★★★★★
I was worried about sizing but they fit true to size. Super comfy right out of the box — no break-in needed at all.
— Ethan W.
★★★★★
These shoes feel like walking on soft foam. I’ve been wearing them every day for two weeks and they still feel brand new.
— Megan R.
★★★★★
Very impressed with the support. I usually have arch pain but these have really helped. Lightweight, supportive, and stylish.
— Daniel P.
★★★★★
Love the design. The shoes look even better in person and they’re super comfortable for long walks or errands.
— Chloe K.
★★★★★
Fantastic quality for the price. The sole is really soft and absorbs impact well. Shipping was smooth too.
— Marcus H.
★★★★★
I’ve bought several pairs from different brands and these are definitely in my top 3. Great for jogging and everyday wear.
— Olivia B.
★★★★★
Wasn’t sure what to expect but wow — super soft, super light, and my heel pain is gone after a week of wearing them.
— Nathan D.